Create + Cultivate recap

create and cultivate

This past Saturday, I spent the day surrounded by some inspiring, fabulous + fashionable ladies at the Create + Cultivate conference in Chicago. The day was filled with treats, makeovers, good conversation, new connections + some pretty sweet swag. Not to mention, some of my favorite female bloggers where in attendance {i’m looking at you Rach + Whit}. As crazy + action packed as the day was, it was a breath of fresh air to take a step back from the day-to-day + surround myself with a group of such talented women.

I could easily sit here all day + rave about the super tasteful conference decor {literally- there was a doughnut wall} or the stacked speaker line-up, but I’m here to share the wealth- so here are 8 of my favorite tid-bits from the day. Random as they are, I hope they help you find some guidance in your own digital endeavors:

  • Consider your brand + ask “What do you want your visitors to experience?” Anna of In Honor of Design suggests setting big goals + working back from there {weekly, monthly + daily}.

  • Video content is king right now. Integrate into your brand wherever possible. Reach out to your local art or film school to hire affordable {but professional quality} help to get you started.

  • Bundle content = Save costs: Claire from The Kitchy Kitchen mentioned that she will hire a professional photographer to shoot 12 videos in one day. More prep work ahead of time, but lower overall costs. The same can be applied to image shooting as well.

  • Work with people who are the best in their industries. Especially if they are local. Mimic their success. Link up + collaborate.

  • For shooting images on your phone, natural light is best. When it comes to editing via a mobile device VSCO Cam + Looksee are your best app options for a quality photo.

  • Find your niche naturally by writing what you’re passionate about. “Do what you do well- people will notice” said Jeff Mahin of Lettuce Entertain You Enterprises.

  • Factor in premium post times for better social media exposure. Iconosquare is a helpful tool for this on Instagram.

  • Remain authentic in your content, both in sponsorships you take on or content you push out. “Be unapologetically yourself” says Jordan of The Balanced Blonde.

create and cultivate

 

create and cultivate

create and cultivate

create and cultivate

create and cultivate

 

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    Comments

    Bri DePauw (@ATGlittered)

    It looks so fabulous. I’ve never heard of this conference until I read your blog a few days ago! I so wish I’d heard of it before!

      _sarahkoller

      Hi Bri- It was a blast! You will definitely have to keep an eye out for their next one…hopefully coming to MN 🙂

    @sarahakoller